# Shopify maintenance

Shopify runs the servers — but your store still needs care. Theme updates, app compatibility, retired API versions, checkout upgrades and storefront speed are yours to keep healthy. Our fixed-price plans cover the Shopify work most shops forget until it breaks: we watch the platform for you, apply changes before deadlines hit, and report in plain language.

- Theme updates and app compatibility
- API version and checkout deadline tracking
- Storefront performance and Core Web Vitals
- Monitoring and plain-language reports

## Why unmaintained Shopify is critical

*Shopify patches its own servers — these are the parts it does not patch for you.*

- **Cybersecurity** — The first deliverable of every plan: hardened stacks, patched software, anomaly hunting and incident response — the numbers below are what happens when it works.
- **4 / year** — Shopify API versions are released every quarter, each retired 12 months later — apps built on a retired version break silently *(Shopify Developers)*
- **Aug 2024** — checkout.liquid was turned off for good — stores that had not migrated to Checkout Extensibility lost their custom checkouts *(Shopify)*
- **≈ +8%** — conversion per 0.1 s of load time saved — speed is a maintenance output, not a one-off *(Deloitte, Milliseconds Make Millions)*
- **≈ 70%** — of shopping carts are abandoned — errors, slowness and distrust keep the average high *(Baymard Institute)*

## The care loop

**Watch.** Monitoring and platform telemetry flow into Tum de dum: uptime, errors, speed, sales.

**Act.** Updates, patches and fixes reach the platform before they can cause downtime.

**Talk.** You get plain-language reports and advice; your goals flow back into the plan.

**Improve.** Performance, conversion and SEO work compounds on the platform, month after month.

**Sell.** The shop stays fast, open and trustworthy — success flows back to you.


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Tum de dum — Technological production agency · Barcelona

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