# Plantea en Verde — Subscription club with its own community

Tum de dum · 2025

**Challenge:** The shop’s most engaged customers wanted more than products: ongoing guidance, courses, a plant database and people to share the hobby with. The brand needed to turn that following into a membership — recurring revenue for the business, continuous care for the plants — without building a second company to run it.

**Solution:** A subscription club built on WordPress and WooCommerce Subscriptions: members join the Club Botánico and get courses, monthly tasks, a growing plant library and their own members-only community — a forum and an activity feed that live inside the club, gated by the subscription itself. We built the club and we keep it running: hosting, updates, backups and evolution under one maintenance plan.

**Results:**

- Recurring revenue on top of the e-commerce
- Its own members-only community: forum and activity feed
- Built and maintained end to end by one team

**What we did:**

- Development
- E-commerce
- Maintenance

**Stack:**

- WordPress
- WooCommerce
- WooCommerce Subscriptions

[https://club.planteaenverde.es](https://club.planteaenverde.es)

---

Tum de dum — Technological production agency · Barcelona

- [All works](https://tumdedum.com/en/work.md)
- [Services](https://tumdedum.com/en/services.md)
- [HTML](https://tumdedum.com/en/work/club-plantea-en-verde)