# This is Goood — A custom WordPress theme for a conscious blog

Tum de dum · 2022

**Challenge:** This is Goood — inspiration for idealists, heroes and the curious who want to live in a more sustainable, more beautiful world — needed a blog that reads beautifully: a strong point of view, typography first, fast on every device, and publishing simple enough to stay a pleasure.

**Solution:** A custom WordPress theme, designed and built from scratch: a reading experience tuned from the type scale to the page weight, where the words stay the hero and the brand’s voice shows in every detail.

**Results:**

- Custom WordPress theme, designed and built in-house
- Typography-first reading experience
- Readable and fast on every device

**What we did:**

- Design
- Development

**Stack:**

- WordPress
- Custom theme

[https://thisisgoood.com](https://thisisgoood.com)

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Tum de dum — Technological production agency · Barcelona

- [All works](https://tumdedum.com/en/work.md)
- [Services](https://tumdedum.com/en/services.md)
- [HTML](https://tumdedum.com/en/work/this-is-goood)